By Ariel, Co-Founder and CEO at Artifact AI

There are moments as a founder when the ground shifts a little, when a conversation clicks so hard you can see the future more clearly. My first call with Eric, the CEO of 4impactdata, was one of those moments. Within minutes he shared a vision few people have, and I knew we were seeing the same future.

We did not trade buzzwords. We talked about what must change. Accountants should not spend their best hours hunting for documents, cleaning messy exports, and reconciling in the dark. They should be with clients, guiding decisions, and shaping outcomes. That is the north star Eric and I share: turning accountants into advisors.

I am thrilled to announce a partnership between Artifact and 4impactdata that makes this real.

Why this partnership works

At Artifact we build AI agents that quietly take care of the unglamorous work. They collect files from clients, reconcile transactions across payment processors and ecommerce platforms, create journal entries, and prepare clean exports to your accounting system. The goal is simple: free up human brains for human conversations.

4impactdata converts raw operational data into decision ready insight. They bring clarity to margins, customer behavior, unit economics, and cash dynamics. Their engine turns “What happened?” into “What should we do next?”

Put them together and you get a flywheel:

1. Automate the messy middle with Artifact AI, so data arrives accurate, timely, and standardized.
   
   

2. Surface the signal with 4impactdata, so teams see dashboards, alerts, and action plans that matter.
   
   

3. Advise with confidence, so firms shift from reporting yesterday to steering tomorrow.

That first call with Eric

On that first call we compared notes from years in the trenches and saw the same patterns:

• Too much swivel chair work. Export here, VLOOKUP there, “Can you resend that invoice?” on repeat.

• Late insights that arrive after the moment has passed. Month end reporting that is technically correct and strategically late.

• Advisory that is aspirational, not operational. Partners want to advise but the workflow does not allow it.

Eric did not just describe the problem. He laid out a practical path to solve it. I hung up thinking, this is rare. Same diagnosis, same cure, same obsession with execution.

What you can expect

This is not a press release. It is a product and a process.

• Seamless data ops. Artifact agents continuously collect, reconcile, and structure data from the platforms your clients use.

• Decision ready views. 4impactdata turns that structured layer into live dashboards and alerts on contribution margin, cohorts, revenue quality, and cash runway.

• Advisory workflows. Playbooks and cadences for monthly or quarterly decision meetings backed by current numbers, clear narratives, and recommended actions.

• Time back right away. Early users report fewer ad hoc data requests, faster closes, and more consistent client conversations.

Who this is for

• Accounting firms that want to productize advisory.

• Fractional CFOs and finance leaders who are done reconciling manually and want sharper visibility across channels.

• Operators who care about unit economics and cash conversion, not vanity metrics.

What changes for your team

• Junior staff spend less time chasing and cleaning. Artifact handles collection and reconciliation.

• Senior staff stop living in spreadsheets. 4impactdata shows patterns, drivers, and the “so what” in one place.

• Client conversations get sharper. You talk about levers and trade offs, not tying out exports.

This is not about replacing people. It is about putting them in the room where decisions happen.

A note on craft

Both teams care deeply about details. How Stripe disputes affect recognition. How to treat marketplace fees. How to reconcile payout timing lag. How to map channels to margin drivers. Get these wrong and advisory falls apart. Our shared commitment is to make the underlying accounting airtight so the advisory layer is trustworthy.

What’s next

We are kicking off with select firms and operators to refine the end to end motion, from data ingestion to recurring advisory meetings. If you want to be part of that early group and help shape the playbook, we would love to talk.

• If you are an accounting firm, we can scope your client stack and spin up an integrated workspace.

• If you are an operator, bring us your current reporting chaos and we will show how it becomes an advisory rhythm.

From the first call with Eric it was clear we were aligned on more than a partnership. We are aligned on a future where accountants are the strategic heartbeat of the business, not the last step in the workflow. I am energized to build that future together.

Here is to turning accountants into advisors, at scale, with craft, and with results.

— Ariel Harmoko, Co-Founder & CEO, Artifact AI